Creating a Brand

Creating a Brand

Having a brand can differentiate your business from your competitors and drive customer loyalty. Branding isn’t just for multinationals with huge budgets: small and medium firms can create an effective brand by examining how the business works and what it means to its...
How sharp is your Axe?

How sharp is your Axe?

Bear with me – I’ve a short fable to share… all will be revealed! Once upon a time, there were two woodcutters named Keir and Boris, always at loggerheads over who chopped more wood, they decided to hold a competition to determine the winner. The rules were...
ICF-Coaching FAQs

ICF-Coaching FAQs

  What is professional coaching? ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex...