Creating a Brand

Creating a Brand

Having a brand can differentiate your business from your competitors and drive customer loyalty. Branding isn’t just for multinationals with huge budgets: small and medium firms can create an effective brand by examining how the business works and what it means to its...
Managing Change

Managing Change

Businesses are faced with change all the time however taking time to plan in advance should bring both competitive advantage and make the journey much smoother. Most changes in a business are minor and incremental with rhetoric sometimes that includes words like...
5 Mission Critical Skills of Outstanding Sales People

5 Mission Critical Skills of Outstanding Sales People

  Do you miss your sales targets consistently?    Do you have high sales targets and wonder how you are going to achieve them? Research has identified Five Mission Critical Selling Skills that you, as a sales professional, must master to effectively move beyond your...