Do you want to know the secret of increasing your conversion rate massively but without spending a fortune?
Have you ever wondered why so many successful businesses are forever bombarding you with emails or mail shots (or in some cases phone calls)?
- Well, the answer is revealed in these interesting statistics:
A massive 48% of sales people never follow up with a prospect
• Just 25% of sales people make a second contact… and stop there
• Another 12% of sales people only make 3 contacts… and stopI can see you’re thinking… “So what”?
The answer is simply this:
A mere 2% of sales are made on the first contact
Only 3% are made on the second contact
Just 5% are made on the third contact
But 10% is made on the fourth contact …
… leaving a massive 80% of sales that are made on the fifth to twelfth contact!
Surprised? Don’t be! Think of your own buying behavior – how often do you respond to the first, second or even third contact you have from a salesperson?
So how do we tap into this incredible opportunity? It’s remarkably easy – you need to create a structured and consistent follow-up system – a Touch System – to keep in touch with your prospects. In fact not just your prospects but your customers as well – if they don’t hear from you regularly then why would you be the first person to come to mind when they need services or products like yours? Why wouldn’t your competitors have been contacting them and persuading them to switch?
I’d like to leave you with another couple of insights…
If you have sold to a customer and they’ve not bought from you in the last 10 weeks… and you’ve not contacted them during this time … they aren’t a customer anymore!
It costs anywhere from 5 to 20 times more to win a new customer than to keep an existing one!
So what are you waiting for – get in touch, keep in touch and see your sales soar!
If you would like to discuss how Ology Coaching can help you to improve your customer contact systems, please contact Richard Dickinson at Ology Coaching on 07740286077 or see www.ologycoaching.com