by Paul Doyle | Nov 12, 2019 | Management
Ready, Aim, Fire How can niche marketing grow your business? Start by defining precisely your speciality – the what of your business, typically this will encompass areas such as: your expertise, advice, methods, services, products. Now define the who of your business,...
by Richard Dickinson | Jul 16, 2019 | Behaviour, Communication Skills, Sales
Definition: – The act of persisting or persevering: continuing or repeating behaviour. Just ask yourself how do we use persistence in our businesses? Do we give up after one marketing campaign, one or two attempts to contact a potential client? One of the...